The brief
Building a B2B tech brand
Waywize is a startup initiative by Ramboll Sweden. With their advanced 3D data analytics software, Waywize makes it possible to substantially reduce energy usage and thus the climate impact from road transportation, while also cutting costs and improving transportation users’ health. Simply speaking: Waywize helps you to find smarter and sustainable ways in a world that is not flat. Priority was retained by Ramboll to help the Waywize team build and launch their new brand from scratch.
The client
Ramboll Sweden AB
The solution
The new brand
The assignment contained an initial naming process along with development of a solid business and brand platform including visual identity. Priority also supported Waywize with marketing assets such as a website and a brand movie for a successful launch.
Year
Strategy
Brand Strategy
Design
Visual Identity
Website
Brand Movie
Communication
Activation and Marketing
Tools
Other work
