The brief
More than a Bank
For nearly 190 years, Sweden’s second largest independent bank Sparbanken Sjuhärad has played a central role in the success of the Sjuhärad region. Together with its ownership foundation, the bank has annually contributed to a more prosperous local community by supporting local initiatives. With the new communication concept “Mer än en bank”, developed in collaboration with Priority, Sparbanken Sjuhärad aims to increase awareness of its unique business model.
The client
Sparbanken Sjuhärad
The solution
A new communication concept to increase awareness of the unique business model
The communication campaign included digital ads, print media and OOH advertising, this went live across the Sjuhärad region. The creative material highlight the people behind the initiatives supported by Sparbanken Sjuhärad, such as local entrepreneurs and athletes.
In addition to creating the concept, production and activation of the external communications material, Priority worked closely together with the bank to further develop its values. Starting from internal workshops together with the bank’s employees, the values were modernized. In addition, a digital platform was created communicating the values, in order to intergrade them into the everyday working life of Sparbanken Sjuhärad’s nearly 200 employees.
Year
Strategy
Design
Communication
Other work
