The brief
Creative annual reports for a familial real-estate concern
ByggVesta, a Swedish real-estate concern, tasked Priority with developing their annual reports and communicating their brand story in a personal and innovative way. The client emphasized the importance of a well-thought-out annual report that could serve both as an introduction to the company for potential collaborators, as well as a detailed description of the company’s efforts within sustainability and innovation.
The client
ByggVesta
The solution
Balancing professionalism with passion and warmth
A team of communication experts and designers shaped the client’s brand story into a cohesive annual report. By combining personal employee testimonials with innovative and sustainable projects, Priority created a report meant to reflect both the past year and the optimism for the year ahead. The look of the report meant to evoke of a modern yet familial company, balancing professionalism with passion and warmth.
Priority developed the concepts, stories, illustrations and ideas for ByggVesta’s 2020 and 2021 annual reports.
Year
Strategy
Business strategy
Concept development
Design
Visual concept
Layout & Graphic Design
Final art
Communication
Corporate storytelling
Copyrighting
Media & PR
Other work
finance